Off Page Optimization
These are techniques for SEO that are done off the pages of a website. Without off page optimization, the on page optimization would not be enough to maximize a website's performance in the search engines. Off Page Optimization often refer to Link Building. Link Building the practice to obtain links that came from the outside or external factors to your own website.
- Forum Posting Maybe you are thinking why joining forums will increase your website traffic and rankings. There are 3 things why you participate in forums:
- Link building purposes – some forums offer signature wherein you can put links
- Traffic – if people find your post interesting they will most likely visit your website in your signature
- Information – you can learn a lot in forums from how to optimize your website with your target niche to your personal questions about your target niche.
- Web Directory Submission
Web directory is like your regular phone directory but the difference is it is in the internet. It specializes in linking to other websites and categorizing links that comes from site owners. They are being reviewed by human editors to eliminate the redundancy caused by automatic software submissions. This is a good way to promote your website especially if you submit your inclusion to those directories with high PR or page rank. Page Rank, given by Google, which is a link analysis algorithm that assigns a numerical weight to each element of a hyperlinked set of documents. See Wikipedia for more details of page rank.
- General Directories If you plan to target a world wide market then you should submit your inclusion to these kinds of directories. These directories are so general in nature, which means that they include many different categories and subcategories such as shopping, school, art, business and etc.
- Topic Specific or Niche Directories If you plan to target a specific market then you should submit your inclusion to these kinds of directories. These are targeted to specific areas of interest such as sports, business, medical issues, per geo location area, and etc.
- Classified Ads Submission
Classified ads or online advertising gives you the opportunity to increase visibility of your business services to the world. It gives exposure and it will attract more visitors to your website that leads to a high traffic and business sales. There are many free classifieds websites that offers free ad posting but in a limited time. Always remember to put yourself into an audience position and think of things that will attract their attention. It would be better if you will use captivating and promoting phrases for your Ad caption and also remember to avoid spamming or posting multiple ads in the same site, area. This will trigger into a permanent ban and it will be bad for your website.
- Article Submission
An article is an ideal way of documenting a real life "problem" and then providing a solution to the problem in the form of case study. In this way people who will be reading your article will be able to see what relevance a service or product might be to them. Always remember that people like to buy from someone who knows what they are doing. You can submit your own written articles to article directories to get free traffic on your website and always remember to put your hyperlinked to your resource box so that visits can visit also your website. What I mean by hyperlink is this: "Your Keyword here". (delete the "-")
- Press Release Submission
Press Releases are official statements that were issued by companies and organizations to print, television and radio media. These press releases may purely factual and address a specific issue or concern, or they may possibly be more promotional in nature. Press releases are often made in-house by authorized employees otherwise it can be produced by outside firms that contracted by the company or organization. Press releases are news items that are designed to inform people but not to sell something. These are stories to highlighting all the unique features and benefits of your business or product. It only informs customers exactly how your products or service will benefit your target market's lives in a news story format.
Blogs or weblogs are journal or newsletter that are frequently updated and intended for public consumption. Articles that are related to the target keywords can be put inside the blogs. This is like you mini site wherein you can post anything about your website like news, new updates, etc. For SEO specialist like me, I consider blogs as my training ground because as you see it is free and if you fail to rank it no one will get angry. If you are new to SEO, you should try to have one and optimize it.
- Group Advertising
Online groups like Yahoo, MSN, Google Groups is another way of advertising. It helps in building a community and spreading words about your product and services.
- Link Exchange
It is a process of exchanging links with a quality site that is related to the products or services that you are selling. Good link neighborhood will most likely increase the number of targeted visitors while Poor Link neighborhood such as link farms can actually harm your website rankings. By the way, link farm sites that link to another website for the sole purpose of increasing link popularity. These bad neighborhood consist unrated sites like porn site, gambling sites, and sites that practice link stuffing.
- Affiliate Marketing
Affiliate marketing is a system of advertising in which there are two websites (merchants and publisher) which agreements to have a percentage to any sales generated. It is another way to have a more targeted market.
- Social Media
Social Media is also one of the famous off page optimization nowadays. It refers to the activities that integrate technology, social interaction, and construction of words, pictures, video and audio. One good example of it is YouTube. It will increase stickiness of your visitors to your website.
- Social Bookmarking
Social bookmarking is where people can save and categorize their own personal collection of bookmarks and share it with their friends. The more friends or people in your network the higher chances to increase traffic in your website. One good example of this is Digg.com.
- Social Networking
Social Networking is where people develop networks of friends and associates. Social Networks like friendster, MySpace, Facebook are good examples of it. Yes, you might be wondering how can these social networking sites helps you attract people. You can post advertisments in the bulletin or ask your friends to view your site. Be sure that your advertisement is worth reading so that they will be interested in visiting your website.
- Community Posting
One good example of community is Yahoo Answer. You might be wondering how this can be a good source of traffic. Marketing people often indulge themselves into community posting to promote their products. For example, there are questions that are related to your product or service that you are offering that you think you know the answer. You might as well answer it and inform that person that you have a great product or service that might be useful.
Kinds of Directory:
Now that you know the basic Off Page Optimization, for starters you can start building your own blog and try to practice your newly acquired SEO knowledge and this will serve as a refresher for those who already knew these techniques.